
Social Chain
As Social Media Manager, I managed various publishing brands, lead a team of social creatives and apprentices, as well as actively contribute towards campaign pitches, brainstorming sessions, creative decks, brand guidelines and designs
It was my responsibility to create engaging content across platforms, optimise paid/organic campaigns and leverage trends, SEO & algorithms; analyse campaign performances, implemented strategy and social calendars to drive growth and engagement.
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I also built partnerships with influencers and clients, develop brand identity and ensure content is reactive & relatable, as well as liaising between agency, e-commerce, clients and stakeholders ensuring seamless communication throughout.
Media Publishing Brands
I managed various brands, across gaming, sport, lifestyle, food ranging from 3 Million to 15 Million followers.
CAMPAIGNS
PAID
LIVESTREAMS
Paid Partnership
Livestream & Cutdowns
Livestream & Cutdown
YouTube & Facebook
EVENTS
PAID PARTNERSHIP
CAMPAIGNS
ORGANIC
PERFORMANCE
LONG FORM
Film and Game Promo
Organic Content
PR / UNBOXING
SHORT FORM
PERFORMANCE
SHORT FORM
NEWS
IMAGE BASED
99 Problems
Lifestyle & Inclusivity
Strictly Come Dancing winner Rose Ayling-Ellis has collaborated with Barbie to release the first ever Barbie doll with hearing aids.
Facebook & Instagram
FragHero
Gaming & Animal Welfare
PETA, a well-known animal rights group, has urged Santa Monica Studio to remove animal violence in God of War Ragnarok.
Facebook & Instagram
Sporf
Sport & LGBTQ+
A rainbow armband wearing fan is escorted from Al Thumama Stadium.
Facebook & Instagram
99 Problems
Fashion News
Balenciaga is making more controversial moves. This time, the brand is releasing a leather clutch that looks exactly like a bag of Lay’s potato chips.
Facebook & Instagram
POP CULTURE
MEME / ENGAGEMENT
PITCHES
AGENCY

Activision
Call Of Duty - Modern Warfare 2
Our brief was to drive awareness and reignite the COD community with social deliverables. I suggested various creative ideas to assist in the agency's pitching process.
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This included a Game Concert, Warfare Mob Performance, Game-a-thon, etc.
I pitched the concept of a VR social filter that tracked a person's head movement - up, down, left & right. This would mimic a game controller's buttons. When the an action button was displayed on screen, the player must copy it.
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I created a concept video to show what my idea would look like, in order to be used by the agency for the pitch to the client.

D&D Beyond
Dungeons and Dragons
I attended various agency brainstorming sessions and pitched creative ideas in support of the creative process.
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This included photoshoots, film shoots and social media content.
INFLUENCER
LICENSING